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BILLY
RAY CYRUS
Southern Rain
"There isn't one song that was forced on us or that
doesn't belong," says an elated Billy Ray Cyrus of his debut Monument
Records album Southern Rain. "This is a body of work that I'm very
proud of."
Those words of conviction ring from a man who has been at the top of the
mountain, the bottom of the valley and is now on his way back up with an
unbridled enthusiasm for his craft, his career, his new record label . . .
and his life. "I'm more excited now than when I got my first record deal,"
said Cyrus. "Only now I'm older, more focused; I'm having more fun."
The fall of 1999 saw Cyrus at a crossroads. He knew the relationship with
his record label was coming to an end, and he knew that would mean leaving
many people he had come to know, love and trust - a security blanket of
sorts, even though the threads had worn thin. "I was really depressed at
that time," he comments. "I was sitting in my back yard and the rain was
falling. In that instant my life flashed before me and I wrote the song,
'Southern Rain."
That cut became the catalyst for Cyrus's relationship with what would be his
new record label. A Sony A&R rep caught one of Cyrus's concerts, heard the
demo for "Southern Rain" and made a prediction that the song would be the
title track to his next album. The wheels started turning to a destination
that would eventually land him on Sony Music's reactivated Monument Records
label.
"I knew Monument would be my home for Southern Rain," said Cyrus
about the first meeting with Sony Music. "Not only is the label also home to
the Dixie Chicks, but there's also a great history with Monument that I was
excited and honored to be a part of."
Indeed, the label boasted a rich heritage through the 1970s with artists
like Dolly Parton, Roy Orbison, Willie Nelson, Kris Kristofferson, Billy Joe
Shaver and others. Sony Music reactivated Monument in 1996, and the imprint
is now back on top making history with a diverse and talented roster of
artists. With his own history and an abiding passion to make great music,
Billy Ray Cyrus is a perfect fit for carrying on the Monument legacy.
Produced by Dann Huff (Faith Hill, Lonestar) and Blake Chancey (Dixie
Chicks), Southern Rain embodies Cyrus's musical roots, with
influences from country to folk to retro rock to R&B to rockabilly to pop.
The first single, "You Won't Be Lonely Now," is a lilting ballad that
showcases Billy Ray's gently yet emotive vocals. The other cuts exhibit
Cyrus' diversity, from the country folk of "Southern Rain," the title cut to
the chugging rockabilly of "Hey Elvis" and "Burn Down The Trailer Park," to
the beautiful balladry of "Everywhere I Wanna Be," "Love You Back" and the
co-written "Without You."
The album also includes a powerful and timely country rock anthem, "We The
People," which features vocal contributions from Waylon Jennings, John
Anderson, Montgomery Gentry, Danni Leigh and Yankee Grey.
To keep the feel of Southern Rain running as a common thread through
the overall project, he chose to do his photo shoot in Savannah, Georgia, a
classic southern town not just in location, but in mood and vibe. He also
traveled to Jeckyll Island, just south of Savannah to shoot the music video
for "You Won't Be Lonely Now."
Southern Rain invigorated Cyrus and returned him to the reason he made
music in the first place.
"Music is not a job, it's what I love to do." He says. "My goal is for my
music to touch people's lives. I want them to feel they were moved inside."
Judging by the legions of fans who buzz on web chats, travel to concerts and
have purchased millions upon millions of his albums, he has certainly
accomplished that goal. In 1992, his debut album Some Gave All sold
over nine million copies and spawned the monster international hit "Achy
Breaky Heart". One three-minute song expanded the boundaries of country and
brought the music to an entirely new audience.
"I'm proud of that song," Cyrus says. "It touched people around the world."
The title cut, "Some Gave All," a heartfelt tribute to Vietnam Veterans,
continues to impact former soldiers throughout the country. "I still get
letters for veterans and their families who feel that song speaks for them,"
he says. "Their cards, letters and personal feelings to this day show me
that, through my music, I can impact people in a positive way."
His impressive career resume also includes the million-selling It Won't
Be The Last, three number-one and many top-ten singles including 1999s
"Busy Man" which still receives strong recurrent airplay.
Over the years Cyrus has maintained his worldwide success, earning
multi-platinum certifications in Australia, platinum in Denmark, New Zealand
and Norway and gold in the UK and South Africa as well as a Diamond Award in
Canada.
His mantle is covered with awards and accolades from various organizations,
but the ones he's most proud of aren't connected to his music. In 1999, he
received the International Entertainment Buyer Association's "Humanitarian
of the Year" for his tireless philanthropic work. His charitable efforts
have been recognized by the Country Radio Broadcasters, who honored him with
their Artist Humanitarian Award, and by the Kennedy Center Honors, who
recognized him for his work with children. He also received the first ever
Bob Hope Congressional Medal of Honor Society Entertainer's Award for his
dedication to philanthropy.
Recently Cyrus has taken his career in new and interesting directions. He
stars in a PAX-TV movie, "Doc," playing a Montana doctor who moves to New
York City. In addition, he is the music advisor and has a cameo in the New
Line Cinemas feature film, "Wish You Were Dead," starring Christopher Lloyd
and Carey Elwes. Cyrus's songs "Where'm I Gonna Live" and "Good As Gone" are
featured in the film. Plus he appears in "Mulholland Drive," a TV movie
directed by David Lynch, and he also stars in the action film, "Radical
Jack."
Out of the limelight, Cyrus retreats to his 500-acre farm outside Nashville
where he enjoys time with his wife Tish and six children.
In 1996, Cyrus reached a turning point in his career when he recorded the
critically acclaimed album Trail of Tears. The CD and its title song
were an epiphany for him. "It gave me something I never had before, he
recalls. "It's the foundation for who I am now."
Now, four years later, the creative process he established on Trail of
Tears is continuing with the release of Southern Rain. It's a
collection of songs that represents a long and eventful journey; a journey
filled with personal and professional highs and lows, love, loss . . . life.
"I wanted this album to be complete," says Billy Ray. "I wanted each piece
to fit and every song to have a part to play. I wanted the music to be real
again. Southern Rain is everything I am and always will be."
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